Lennon's respondents confirmed that they may be more affected by a much more graphic video. As the young drivers turn their attention to their phones or the car console, you can see in real time as the car quickly careens towards mailboxes, other cars and into fields.
This phenomenon, known as the "boomerang effect," is the same phenomenon seen with smoking warnings, according to Dr. Fortunately, after some eye-opening training on a closed track, Josh comes to see firsthand just how risky it is to mentally multitask while driving.
Lennon, who believes that law enforcement and PSAs that are even more graphic are going to be key in decreasing the number of deaths per year due to distracted driving. Jules' boyfriend Morgan appears on television to express his grief about the death of their unborn baby, although he had previously dumped her because of the pregnancy.
While mainstream fear appeals may not work to deter distracted driving behaviors, the response to much more extreme graphic appeals in other countries suggests that horrific scenes may have a stronger positive effect.
The surprising results of the survey concern Dr. None of the drunken drivers crashed. Eventually, despite her mother's reassurances, Cassie is sentenced to seven years imprisonment for causing death by dangerous driving.
It shows the real-life impact of distracted driving on victims—and the effect is profound. However, web sites like YouTube are great to get those out because they reach the age group that is the most likely to drive distractedly, and hopefully people see that and change their behavior.
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